Using the Statistic 'Four Out of Five Families Prefer Toothpaste

question 21

Multiple Choice

Using the statistic 'Four out of five families prefer Toothpaste X' to persuade buyers that they should buy Toothpaste X is typical of:

• A) Appeal to relationships
• B) Post hoc ergo propter hoc
• C) Argument against the source
• D) Appeal to people (bandwagon)

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Definitions:

Cueing

The process of prompting or signaling to elicit a specific response or action; often used in memory recall and learning strategies.

Short-Term Memory

The part of memory where small amounts of information can be kept for a short period of time, typically several seconds to a minute.

Verbal Messages

The conveyance of information or ideas through spoken or written words, fundamental in communication processes.

Secondary Memory

A stage of memory where information is stored for extended periods, allowing for recall long after the information was originally learned.