Aristotle Argued That There Are Three Primary Features of Persuasive

question 24

Multiple Choice

Aristotle argued that there are three primary features of persuasive arguments. When speakers use their credibility to persuade, they are using which feature?

• A) Pathos
• B) Logos
• C) Ethos
• D) Mythos

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Definitions:

In-Process R&D

Refers to the costs associated with research and development activities that are ongoing at the time of an acquisition.

Intangible Asset

An asset that lacks physical substance but is identifiable and provides economic benefits to its owner, such as trademarks, patents, copyrights, and goodwill.

Goodwill

An intangible asset that represents the excess of the purchase price over the fair value of an acquired company's net assets.