What Is the Fan Effect

question 107

Multiple Choice

What is the fan effect?

• A)the finding that memory is better for fans of a topic
• B)an increase in retrieval time with an increase in the number of newly learned associations with a concept
• C)an increase in memory performance when there is a fan on to drown out ambient noise
• D)an change in the loss of memories as a function of the orthographic neighborhood

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Definitions:

AIDA Model

A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.

Persuasive Messages

Communications designed to influence the attitudes, beliefs, or behaviors of others.

Mobile Commerce

The buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.

Marketing Messages

Marketing communications that guide prospective customers through the buying journey without pressuring them for an instant choice.