Examlex
__________ is a principle measure of online reading comprehension.
B2B
Business-to-Business, a model that involves transactions between businesses, such as between a manufacturer and a wholesaler, or a wholesaler and a retailer.
C2C
Customer to Customer, a business model where customers trade with each other, typically facilitated by a third-party platform.
Creating Value
Refers to the process of enhancing or adding features to a product or service to increase its perceived worth to consumers or stakeholders.
Marketing Mix
The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.
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