The Marketing Environment Is Defined as The

question 21

Multiple Choice

The marketing environment is defined as the:

• A)forces outside the organization that influence marketing activities.
• B)atmosphere created within the sales force to encourage product sales.
• C)constraints within an organization that limit marketing options.
• D)interactions that occur between managers and employees related to product promotion.

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Definitions:

Pressures For Change

External and internal forces that motivate or compel organizations to alter their strategies, structures, or processes.

Global Markets

The international trading system that enables the exchange of goods, services, and currencies across borders.

Transform Cultures

The process of making significant and fundamental changes to the shared values, beliefs, norms, and practices within an organization to achieve desired outcomes.

Domestic Corporations

Companies that are incorporated in, and operate primarily within, the country they are registered.