Examlex
A restaurant manager who includes food items on the menu that are high fiber,or low in fat and sodium,is reacting to psychographic variables.
Standard Deviation
A statistical measure of the dispersion of returns for a given security or market index.
Risk Premium
Risk premium is the additional return an investor demands for holding a risky asset over a risk-free asset, compensating for the higher uncertainty.
Risk Premium
The extra return demanded by investors for taking on additional risk above the risk-free rate of return.
Asset Return
The income that an asset produces for its investor, measured as a percentage of the asset's purchase price.
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