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Proactively gathering complaints from customers is a form of service marketing research.
Rawls
A philosopher named John Rawls, famous for his theories of justice, including the principles of 'justice as fairness.'
Theory
A systematic set of ideas intended to explain facts or phenomena, often based on principles independent of the things to be explained.
Least Advantaged
Those individuals or groups in society with the fewest resources, opportunities, and support, often marginalized in socio-economic terms.
Rawls
A philosopher known for his theory of justice as fairness, emphasizing the principles of equality and the distribution of resources to benefit the least advantaged in society.
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