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The Representativeness Heuristic Is a Bias to Make Decisions Based

question 63

Multiple Choice

The representativeness heuristic is a bias to make decisions based on __________.


Definitions:

Darley and Batson

Researchers known for their study on the "Good Samaritan" behavior, examining the effects of situational variables on helping behavior.

Good Samaritan

A person who altruistically helps others, especially strangers, in emergency situations without expecting any form of reward.

Diffusion of Responsibility

A sociopsychological phenomenon where individuals are less likely to take action or feel a sense of responsibility when others are present.

Marketing Strategy

is a business's comprehensive plan for reaching prospective consumers and turning them into customers of their products or services.

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