Kahneman & Tversky (1973)report Having People Read Various Personality Descriptions

question 54

Multiple Choice

Kahneman & Tversky (1973) report having people read various personality descriptions and then estimate the likelihood or probability that a person was a member of one or another profession.To a surprising degree,people's estimates are influenced by the similarity of the description to a widely held stereotype.This reflects __________.

• A)the availability heuristic
• B)general world knowledge
• C)the vividness effect
• D)the representativeness heuristic

Analyze online marketing frameworks considering context elements.

Understand the concept and importance of sustainable competitive advantage in long-term financial performance.

Recognize the importance of strategic planning and whether it is always sequential.

Identify the macro strategies (customer excellence, operational excellence, product excellence) for achieving sustainable competitive advantage.

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Definitions:

Accounts Payable

Short-term liabilities of a company, representing amounts owed to suppliers or creditors for goods and services received but not yet paid for.

Office Supplies

Consumable items used in offices on a regular basis, such as paper, pens, and toner cartridges.

Cash Dividends

Dividends paid out in cash by a company from its earnings to its shareholders at declared dividend dates.

Utility Bill

A statement of charges for the consumption of utilities such as electricity, gas, water, or sewage.