In the Three Months Following the 9/11 Attack on the World

question 68

Multiple Choice

In the three months following the 9/11 attack on the World Trade Center buildings in New York City,the rate of traffic fatalities increased by about 350 people.This increase was most likely due to the operation of __________.

• A)the effect of sample size
• B)the familiarity bias
• C)the salience bias
• D)the representativeness heuristic

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Definitions:

Automobile Manufacturer

A company that designs, produces, and sells motor vehicles to the public.

Warranties

Guarantees issued by a manufacturer or seller to a consumer, promising repair or replacement of a product within a specified period.

Positioning

Form of promotion in which marketers attempt to establish the identity and value of their products in the minds of customers by communicating to buyers meaningful distinctions about the attributes, price, quality, or use of a good or service.

Promotion

Function of informing, persuading, and influencing a purchase decision.