Matching -Burson-Marsteller

question 18

Multiple Choice

Matching
-Burson-Marsteller

• A)Income
• B)Divides consumers into types
• C)Propaganda Technique in the World War
• D)"The real thing"
• E)Investigative journalism pioneer
• F)Public Opinion
• G)Former president Richard Nixon
• H)Ivy Ledbetter Lee
• I)United Arab Emirates
• J)NBC
• K)Pseudo-event
• L)Crystallizing Public Opinion
• M)Galvanometers

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Definitions:

Encoding Meaning

Involves translating information into a form that can be stored in memory, often impacting recall and understanding.

Recall

The cognitive process of retrieving information or memories from one's past experiences.

Momentary Sensory Memory

A type of memory that holds information from the sensory system for a very brief period, often only fractions of a second.

Iconic Memory

A type of visual sensory memory that holds an image of a visual stimulus for a brief moment after the stimulus has disappeared.