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Today, with the Advent of DVR, Viewers Are Moving Away

question 102

True/False

Today, with the advent of DVR, viewers are moving away from the trend of time shifting that affected advertisers in previous decades.


Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results over multiple administrations.

Heritability

A measure of how much of the variation in a trait among individuals within a population is due to genetic factors.

Factor Analysis

A statistical approach for expressing the differences among observed, interrelated variables by means of fewer, not directly observed variables, referred to as factors.

Predictive Validity

The extent to which a score on a scale or test predicts future performance on a related outcome.

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