If You Are Trying to Understand Human Behavior Rather Than

question 11

Multiple Choice

If you are trying to understand human behavior rather than explaining and predicting it, which approach to mass communication research would you take?

• A)A media effects approach to research
• B)A cultural approach to research
• C)An agenda-setting approach to research
• D)A content analysis approach to research
• E)None of the above options is correct.

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Definitions:

Goods And Services

Products and activities that satisfy human wants or needs, which can be tangible (goods) or intangible (services).

Economists

Individuals dedicated to analyzing the creation, dissemination, and consumption patterns of goods and services.

Decisions

The act of making choices between alternatives to achieve a goal or solve a problem.

Efficiency

The extent to which resources are used in the most productive way possible to produce desired goods and services while minimizing waste or inefficiency.