The Textbook Suggests That the Best Way for Journalists to Reach

question 62

Multiple Choice

The textbook suggests that the best way for journalists to reach ethical decisions might be ______.

• A) dealing with complex issues as they arise on a case-by-case basis
• B) leaving all decisions to senior management
• C) taking the time to work through several critical thinking steps
• D) choosing one ethical model (such as Aristotle's) and sticking with it absolutely
• E) always assuming that the public's need to know outweighs all other concerns

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Definitions:

Moral Standards

Principles or rules of behavior based on ideas about what is ethically right and wrong, guiding actions and decisions in personal and professional contexts.

Lack

A deficiency or absence of something needed, desired, or customary, often leading to challenges or limitations.

Brand

A unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically including product, price, place, and promotion.