Why Have Local TV Newscasts Developed a Similar Look Since

question 32

Multiple Choice

Why have local TV newscasts developed a similar look since the 1970s?

• A)TV news directors copied each other.
• B)Local news programs became syndicated.
• C)Stations hired news consultants, who advised them to buy national prepackaged formats.
• D)Technology dictated that news programs look alike.
• E)Studies showed that there was only way the news could logically be delivered to viewers.

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Definitions:

Decoding

The process of having the receiver take a set of symbols, the message, and transform them back to an idea during the communication process.

Communication Channel

The medium through which a message is transmitted from the sender to the receiver, such as email, telephone, or social media.

Promotional Mix

The combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product.

Direct Marketing

A promotional alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.