Focus Groups Are Almost Never Used in Public Relations Research

question 9

True/False

Focus groups are almost never used in public relations research.

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Definitions:

Lack Of Participation

The absence or insufficiency of involvement by individuals or groups in activities or decisions that affect them.

Bounded Rationality

A concept suggesting that decision-making is limited by the information available, cognitive limitations of the mind, and time constraints.

Representative

An individual who acts on behalf of another person or group, often in a decision-making or advocacy role.

Complete Rationality

The theoretical concept of making decisions based on all available information and in a fully logical manner, often contrasted with real-world limitations.