Unlike Publicity, Which Is Sometimes Outside a PR Agency's Control

question 36

Multiple Choice

Unlike publicity, which is sometimes outside a PR agency's control, ______ may help to focus a complex issue or a client's image.

• A)VNRs
• B)press releases
• C)paid advertising
• D)a pseudo-event
• E)None of the options is correct.

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Definitions:

Social Media Platforms

Online sites and applications that enable users to create and share content or to participate in social networking.

CRM Systems

Customer Relationship Management systems; software solutions designed to manage a company's interactions with current and potential customers.

Post-Sale Service

Activities and support provided by a company to its customers after they have purchased a product or service, aimed at ensuring customer satisfaction and fostering loyalty.

Customer Service

Activities and programs provided by the seller to make the relationship a satisfying one for the customer.