An Example of a Way the Internet Can Make a PR

question 63

Multiple Choice

An example of a way the Internet can make a PR practitioner's job harder is that the public can see ______.

• A) a promotional video highlighting a company's products
• B) a video that went viral of restaurant employees allegedly contaminating food
• C) press releases without journalistic filters
• D) flattering bios of company officials on a Web site
• E) All of the options are correct.

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Definitions:

Retailers

Businesses that sell goods directly to consumers, acting as the final link in the supply chain.

Customer Awareness

The degree to which potential customers recognize or are familiar with a product, brand or company.

Promotional Activities

Marketing efforts designed to inform, persuade, or remind consumers about a company’s products or services.

Advertising

The occupation or act of generating advertising content for business products or services.