A Public Relations Firm Looking to Make Full Use of the Internet

question 73

Multiple Choice

A public relations firm looking to make full use of the Internet can ______.

• A) encourage clients to use social media tools like Facebook and Twitter to interact with audiences
• B) edit Wikipedia entries for its client's benefit
• C) hire apparently independent bloggers to promote products
• D) create a blog where corporate executives can report company news and share their own observations
• E) All of the options are correct.

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Definitions:

Benchmark

A standard or point of reference against which things may be compared or assessed, often used in performance analysis.

Evaluate Performance

The process of assessing the efficiency, effectiveness, and productivity of individuals, groups, or systems.

Resource Driver

A factor that influences the consumption of resources in the production of goods or services, used for more accurate allocation of costs in activity-based costing.

Cost Estimate

An approximation of the expected cost to complete a project, task, or transaction, based on available information.