Which Persuasive Technique in Advertising Involves Exploiting a Consumer's Sense

question 64

Multiple Choice

Which persuasive technique in advertising involves exploiting a consumer's sense of insecurity?

• A) Bandwagon effect
• B) Snob-appeal approach
• C) Plain-folks pitch
• D) Hidden-fear appeal
• E) Irritation advertising

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Definitions:

Face Value

The nominal or dollar value printed on a financial instrument like a bond or stock certificate, representing the amount to be repaid at maturity.

Principal Amount

The original sum of money borrowed in a loan, or invested, upon which interest is calculated.

Loan Term

The length of time over which a loan agreement is scheduled to be repaid.

Callable Bonds

Bonds that can be redeemed by the issuer before their maturity date at a predetermined call price.