Use the Following to Answer Questions

question 113

Multiple Choice

Use the following to answer questions:
Matching
Match the advertising pioneers with their contribution to the field.
-N.W.Ayer & Son

• A)First full-service modern ad agency
• B)The first cereal company to register a trademark
• C)One of the first brand names
• D)Prototype of the first ad agency

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Definitions:

Unique Process

A specialized and distinctive method or procedure employed in the production of goods or delivery of services.

Outsourcing

The practice of hiring third parties to perform services or create goods that traditionally were performed in-house, often for efficiency and cost savings.

Core Competencies

Fundamental strengths or unique advantages that a company or individual possesses, central to its success and competitiveness.

World-Class Capabilities

Exceptional skills, methods, and processes that enable an organization to perform at the highest international standards.