Describe the Difference Between Demographics and VALS

Question

Examlex · Accepted Answer

The Answer is Demographics refer to the statistical data of a population, such as age, gender, income, education level, and geographic location. This information is used to categorize and understand different groups within a population.

VALS, on the other hand, stands for Values and Lifestyles. It is a psychographic segmentation tool that categorizes people based on their attitudes, values, and lifestyles. VALS divides the population into different groups based on their psychological characteristics and motivations, rather than just their demographic traits.

In summary, demographics focus on the observable characteristics of a population, while VALS focuses on the underlying values and attitudes that drive consumer behavior. Both are important for understanding and targeting different segments of the population in marketing and research.

Describe the Difference Between Demographics and VALS

Definitions: