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Why Is There Often Tension Between the Research and Creative

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Why is there often tension between the research and creative departments at some agencies?


Definitions:

Incentive Pay

Compensation awarded to employees to motivate them towards higher performance and efficiency, often linked to achievements or goals.

Financial Benefits

Monetary-based benefits provided to employees, such as insurance, retirement plans, bonuses, and salary increases.

Shareholders

Individuals or entities that own one or more shares of stock in a public or private corporation, having a financial interest in the company's performance.

Team Awards

Recognition given to a group of people for their collective performance or achievements in a particular project or area of work.

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