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What Is "Earned Media" and Why Is It Valuable to Online

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What is "earned media" and why is it valuable to online advertisers?

Grasp the legal doctrine of the parol evidence rule and its exceptions.
Recognize the significance and outcomes of statutory vs. equitable assignments.
Comprehend the concepts of novation, rectification, and agency as exceptions or specific scenarios within contract law.
Understand the effect of legal determinations such as undue influence or non est factum on contractual relationships and agreements.

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