How Does the Association Principle Work, and Why Is It

question 71

Short Answer

How does the association principle work, and why is it an effective advertising strategy?

---

Definitions:

Clichés

Overused phrases or expressions that have lost their originality and impact due to excessive use.

Strong, Precise Words

The use of clear, impactful, and exact language to convey a message effectively, avoiding ambiguity and enhancing communication.

Jargon

Specialized language or terms used by a particular group or profession, often difficult for outsiders to understand.

Grammar

The set of rules that govern the structure of sentences in a language, including syntax, punctuation, and word usage.