Which of the Following Statements About Cross-Platform Media Convergence Is

question 14

Multiple Choice

Which of the following statements about cross-platform media convergence is false?

• A)A primary goal is to maximize profits.
• B)A common result of this kind of convergence is using fewer employees to generate content for multiple outlets.
• C)It can involve a single company owning various media holdings, such as radio and television stations, Internet service providers, and cable television systems.
• D)A primary goal is to offer more choice to media consumers.
• E)None of the statements is false.

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Definitions:

"You" Attitude

A communication style that focuses on and prioritizes the needs, interests, and feelings of the audience.

Audience-centered Approach

A method of communication that tailors the message to the interests, needs, and expectations of the intended audience to ensure effectiveness.

Medium

A means or channel through which information is communicated or transmitted, such as print, digital, or broadcast.

Channel

A medium through which information, communication, or entertainment is delivered or accessed.