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The Manager of a Car Dealership Has Asked You to Gather

question 20

Essay

The manager of a car dealership has asked you to gather performance measures regarding the customer perspective. Her objective is to have a high proportion of satisfied customers to increase repeat business. List two possible measures you could recommend, and explain your choices.


Definitions:

Valence

In psychology, the intrinsic attractiveness(positive valence) or averseness(negative valence) of an event, object, or situation.

Cohesion

The degree to which members of a group or society stick together and remain united in pursuit of common goals.

Equilibrium

A state of balance or stability within a system, organism, or environment, where competing elements are in harmony.

Group Processes

The dynamics and patterns of interaction and behavior within a group setting, influencing the group's structure and function.

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