Examlex
The measures in a balanced scorecard are guided by:
Markup Percentage
The percentage difference between the cost of a good or service and its selling price, indicating the gross profit margin.
Opportunity Cost
The loss of potential gain from other alternatives when one alternative is chosen.
Contribution Margin
The amount of revenue remaining after deducting variable costs, used to cover fixed costs and generate profit.
Sales Mix
The relative proportion of different products or services sold by a company, significantly influencing its overall profitability.
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