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Promotion Mix
The combination of advertising, sales promotion, public relations, personal selling, and direct marketing used by a company to reach its marketing objectives.
Crisis Management
The process by which an organization deals with a sudden and significant negative event to minimize harm and recover quickly.
Comment Card
A feedback form provided to customers to express their satisfaction or suggestions about services or products.
Contest
A competition where participants strive to win by surpassing others in some criteria.
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