Managers Determine What a Customer Is Willing to Pay for a Product

question 100

Multiple Choice

Managers determine what a customer is willing to pay for a product or service under which one of these pricing methods??

• A) Market-based
• B) Cost-based
• C) Activity-based
• D) Life cycle

---

Definitions:

Customer Stage

A phase within the customer journey or buying process, ranging from initial awareness to post-purchase evaluation and loyalty.

Inventory Costs

Expenses associated with holding and managing stock, including costs of storage, insurance, and depreciation.

Supply Chain

A Supply Chain encompasses the entire process of making and selling commercial goods, including raw materials, manufacturing, distribution, and the sale of the finished product.

Facilities

Buildings, equipment, and services provided for a particular purpose, especially in relation to the operation of a company or for public use.