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Qualitative factors that might override the acceptance of a positive NPV project include:
Me Decade
A term popularized by writer Tom Wolfe to describe the 1970s in the United States, characterized by a shift towards personal self-improvement, self-exploration, and a focus on individual rights and identity.
Helsinki Accords
An agreement signed in 1975 by 35 nations, including the US and the Soviet Union, aimed at improving relations between the Communist bloc and the West, and addressing security, cooperation, and human rights.
Malaise Speech
A 1979 speech by U.S. President Jimmy Carter, famously addressing the crisis of confidence among the American public but not actually using the word "malaise."
Televangelists
Religious leaders who spread their messages through television broadcasts, often appealing for financial support from viewers.
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