Managers Can Use ABM Information to Manage Customer Profitability

question 119

Multiple Choice

Managers can use ABM information to manage customer profitability. The most valuable groups of customers are those having the following characteristics: Types of Service
Products Ordered Requirements

• A)High-margin Extensive
• B)High-priced Low
• C)Low-margin Low
• D)High-margin Low

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Definitions:

Erikson

Refers to Erik Erikson, a developmental psychologist known for his theory on the psychosocial development of human beings, emphasizing stages of identity and crisis throughout the lifespan.

Identity Cohesion

A psychological state where an individual’s sense of self is unified and consistent over time.

Role Confusion

A situation in which an individual is unsure about their role or identity, often occurring during adolescence as part of Erikson’s stages of psychosocial development.

Generativity/Stagnation

A stage in Erik Erikson's theory of psychosocial development where adults strive to create or nurture things that will outlast them, versus a sense of inactivity and personal impoverishment.