The General Rule Is to Discontinue a Product Line When

question 111

True/False

The general rule is to discontinue a product line when its total profit margin is greater than its avoidable fixed cost.

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Definitions:

Withdrawal Response

A behavior in which an organism avoids or retreats from an unpleasant or threatening stimulus.

Dishabituation

The phenomenon of dishabituation involves the re-emergence or strengthening of a response to a stimulus, after that response had diminished due to repeated exposure to the stimulus, reinvigorated by a change in context.

A State

The initial affective reaction to an environmental stimulus in opponent-process theory.

B State

The opposite affective response that the initial affective reaction, or A state, elicits in opponent-process theory.