In Each Group

question 30

Multiple Choice

In each group. select the sentence with the correct relative pronoun and punctuation.

• A) The film Wings , which was made in 1928 , won the first Academy Award for best picture.
• B) The film Wings , that was made in 1928, won the first Academy Award for best picture.
• C) The film Wings which was made in 1928 won the first Academy Award for best picture.

Recognize the importance of customer interaction and communication management in CRM.

Identify different CRM system implementation options (cloud-based, on-premise, open-source, mobile, social).

Analyze the role of CRM in managing customer relationships and enhancing business operations.

Understand the process and benefits of cross-selling and upselling.

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Definitions:

Marginal Rate of Substitution

The speed at which a consumer is prepared to exchange one product for a different one while keeping their level of satisfaction constant.

Snails

Slow-moving, gastropod mollusks with a spiral shell, some species of which are eaten as delicacy.

Big Macs

A standard sandwich sold by the international fast-food chain McDonald's, often used as a reference in comparing purchasing power between countries.

Perfect Substitutes

Products that serve as substitutes for each other without diminishing the satisfaction of the user.