A Rating Determined by a Search Engine Based on the Number

question 11

Multiple Choice

A rating determined by a search engine based on the number of links to a particular site and the qualities of those links is called ________.

• A) link checking
• B) reciprocal linking
• C) link popularity
• D) None of the above

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Definitions:

Information Power

A type of marketing channel power within an administered vertical marketing system in which one party (e.g., the manufacturer) provides or withholds important information to influence the actions of another party (e.g., the retailer).

Market Data

Information related to prices, supply, demand, and dynamics of the market that helps businesses to make informed decisions.

Walmart

A multinational retail corporation operating a chain of hypermarkets, discount department stores, and grocery stores, known for its extensive product selection and low prices.

Corporate Vertical Marketing System

A structured form of marketing system where subsequent stages of production and distribution are under a single ownership.