_________________ Is a Term for a System of Mutual Obligation

question 32

Short Answer

_________________ is a term for a system of mutual obligation, trust, and respect between researcher and subject developed during the course of participant observation.

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Definitions:

Problem Recognition

The initial stage in the buying process where a consumer realizes a need or a problem that requires a solution.

Information Search

The process that consumers undertake to gather and evaluate information about products and services that will satisfy a need or want.

Product Knowledge

Understanding and information regarding a product’s features, benefits, usage, and application.

Evoked Set

The group of brands or products an individual considers as options in a purchase decision.