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Discuss the Three Major Attitude Scales Used in the Social

question 31

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Discuss the three major attitude scales used in the social sciences.What are their relative advantages/disadvantages?


Definitions:

Automatization

The process through which tasks become automatic via repeated practice, requiring less conscious thought and effort.

Unconscious

The part of the mind not in current awareness but that influences feelings, thoughts, and behaviors.

Consciousness

Moment-by-moment awareness of ourselves, our thoughts, and our environment.

Inverted Spectrum

A hypothetical concept suggesting that people could perceive colors differently; e.g., someone's red might be another's blue, yet they function normally without realizing the disparity.

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