Examlex
_________________ scales consist of a simple summation of usually a 5 point bipolar response ranging from strongly agree to strongly disagree.
Distribution Channel
is a chain of intermediaries through which a product or service passes until it reaches the end consumer.
Cost To Consumer
The total price that a consumer has to pay to acquire a product or service, including the cost of production and the markup by sellers.
Intermediary
A mediator or agent between two parties who facilitates interaction, negotiation, or transaction, often seen in financial services, trade, and distribution channels.
Ultimate Consumer
The end-user or actual buyer who uses or consumes a product or service for personal use, not for resale.
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