What Is Evaluation Research and in What Ways Does It

question 48

Essay

What is evaluation research and in what ways does it differ from the type of research that has been discussed previously throughout the text? What types of questions does evaluation research ask?

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Definitions:

Company-Oriented

A business perspective that focuses primarily on the company's needs, goals, and capabilities rather than on those of the customers or the market.

Marketing Plan

A comprehensive document that outlines a company's advertising and marketing efforts for a specific period of time.

Situation Analysis

A systematic evaluation of an organization's current state, identifying key factors that may influence its goals or decision-making processes.

Marketing Strategy

A company's comprehensive strategy for identifying potential customers and converting them into clients for their goods or services.