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Discuss the General Steps Involved in Evaluation Research

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Essay

Discuss the general steps involved in evaluation research. How do these differ in focus from the general steps in standard research Projects?


Definitions:

Extensive Distribution

A distribution strategy that places a product in as many outlets as possible.

Distribution Density

The extent to which a product's availability is spread across a geographical area or among a number of retailers.

Intensive Distribution

A distribution strategy where a company sells its products in as many outlets as possible to maximize coverage and sales potential.

Density of Distribution

The extent or thoroughness of a product's availability across different outlets and locations.

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