Examlex
Discuss the general steps involved in evaluation research. How do these differ in focus from the general steps in standard research Projects?
Extensive Distribution
A distribution strategy that places a product in as many outlets as possible.
Distribution Density
The extent to which a product's availability is spread across a geographical area or among a number of retailers.
Intensive Distribution
A distribution strategy where a company sells its products in as many outlets as possible to maximize coverage and sales potential.
Density of Distribution
The extent or thoroughness of a product's availability across different outlets and locations.
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