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The total communication approach utilizes
Cartel
An association of manufacturers or suppliers that maintains prices at a high level by restricting competition and output.
Elasticity of Demand
A measure of how responsive the quantity demanded of a good or service is to a change in its price, indicating how changes in price influence consumer purchasing behavior.
Maximize Joint Profits
involves strategies or actions taken by two or more entities working together to achieve the highest combined financial gains.
Kinked Demand Curve Model
A model in economics suggesting that prices for certain goods are inflexible or sticky downward because firms fear that price decreases will be matched by competitors, but price increases may not be.
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