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Measurement in content analysis uses ___________________: systematic,careful observation based on written rules.The rules explain how to categorize and classify observations.
Social Norms
Shared guidelines or rules that dictate expected behaviors within a society or group.
Mood Linkage
The phenomenon where individuals' emotional states become synchronized, affecting each other's moods through interaction.
Social Loafing
The tendency for individuals to reduce their effort when working in a group compared to when working alone.
Deindividuation
A psychological state where individuals lose their self-awareness and sense of individuality in groups, often leading to uncharacteristic behavior.
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