Which of the Following Marketing Techniques Refers to the Application

question 36

Multiple Choice

Which of the following marketing techniques refers to the application of business intelligence systems to the planning and execution of marketing programs?

• A)guerrilla marketing
• B)viral marketing
• C)ambush marketing
• D)database marketing

---

Definitions:

Material Culture

Comprises the tools and techniques that enable people to accomplish tasks.

Cultural Elements

Components or aspects that collectively define the lifestyle, values, beliefs, and traditions of a particular society or group.

Canadian-Born

A term describing individuals who were born in Canada, regardless of their ancestry, citizenship status, or the nationality of their parents.

Abstraction

Is the ability to create general concepts that meaningfully organize sensory experience.