________ Shows How Much the Base Probability Increases or Decreases

question 17

Multiple Choice

________ shows how much the base probability increases or decreases when other products are purchased.

• A)Cohesion
• B)Support
• C)Lift
• D)Confidence

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Definitions:

Priming

The activation, often unconsciously, of certain associations, thus predisposing one’s perception, memory, or response.

Blindsight

A condition in which a person can respond to visual stimuli without consciously perceiving them, typically occurring after damage to the primary visual cortex.

Subliminal Message

A signal or message designed to pass below the normal limits of perception, not consciously perceived but able to influence thoughts or behavior.

Absolute Threshold

The minimum intensity of a stimulus that is required to be consciously detected 50% of the time by a sensory system, essentially the lowest level of detectable sensation.