RFM Scores Can Be Used to Concentrate the Efforts of Salespeople

question 31

True/False

RFM scores can be used to concentrate the efforts of salespeople.

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Definitions:

Entry Strategy

A planned method of delivering goods or services to a new target market and distributing them there.

Risky Business

Activities or ventures that involve a high degree of uncertainty and potential for financial loss, but also an opportunity for significant rewards.

International Marketing

The practice of marketing goods or services beyond domestic borders, taking into consideration the diverse conditions of global markets.

Strategic Alliance

A partnership between two or more companies to pursue a set of agreed upon objectives while remaining independent organizations.