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Modern day customers want informed,useful interactions with product promoters.
Functional Needs
The basic or practical requirements consumers seek in products or services to solve a problem or facilitate a task.
Psychological Needs
Fundamental human requirements impacting mental health and well-being, including needs for belonging, esteem, and self-actualization.
Universal Sets
In mathematics, a universal set is the set that contains all objects under consideration for a particular discussion or problem.
Evoked Sets
A group of relevant brands or products that a consumer recalls from memory when considering a purchasing decision in a particular category.
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