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The most secure communications over the Internet use a protocol called HTTP.
Incremental Revenue
The additional income generated from a new business activity or strategy, beyond the existing baseline revenue.
Incremental Cost
The additional cost incurred from producing one more unit of a product or service.
Advertising Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An advertising campaign is broadcasted through various media or channels over a specific time frame.
Clickstream
The recording of web pages a user visits, capturing the sequence of clicks or taps a user makes, which helps in understanding user behavior online.
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