Examlex
The CTO heads the ________ group in the IS department.
Source Credibility
The level of trustworthiness, expertise, and reliability attributed to the origin of information or the speaker.
Peripheral Route
A method of persuasion that relies on superficial cues or peripheral details to influence attitudes, rather than direct, logical argumentation.
Central Route Persuasion
A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence presented.
Cognitive Structures
Mental frameworks or patterns that individuals use to organize and interpret information.
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