Examlex
The primary purpose of the requirements analysis phase is to ________.
Behavioral Segmentation
The process of dividing a market into groups based on consumer behavior patterns, including product usage and decision-making processes.
Demographic Segmentation
This refers to the process of dividing a market into segments based on variables such as age, gender, income, occupation, education, or ethnicity to tailor marketing strategies.
Geographic Segmentation
The division of a target market into distinct geographic units, such as countries, cities, or neighborhoods, to tailor marketing strategies.
International Segmentation Base
Criteria used to divide a global market into distinct subsets of consumers with common needs or characteristics.
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