The Use of an Organisation's Operational Data as the Source

question 80

Multiple Choice

The use of an organisation's operational data as the source data for a BI system is not usually recommended because it ________.

• A)considers only external data and not internal data regarding an organisation's functions
• B)is not possible to create reports based on operational data
• C)requires considerable processing and can drastically reduce system performance
• D)is not possible to perform business intelligence analyses on operational data

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Definitions:

Introspection

The examination of one's own conscious thoughts and feelings, used in psychological research.

Reinforcement

Within the realm of behavioral psychology, a consequence that, when introduced following a particular antecedent stimulus, serves to reinforce an organism's subsequent actions.

Mass Survey

A research method for collecting data from a large number of respondents, typically to gather information on public opinions, behaviors, or characteristics.

Placebos

Substances with no therapeutic effect that are used as a control in testing new drugs or sometimes to produce a psychological benefit.